We put email
to work for
your business.

Email shouldn't be the thing that always gets pushed to next week. We handle the strategy, copy, and automation so your emails actually sell stuff.

Inbox1 new
From: The Email People
Your emails could be doing more.
Open rate ↑ 42%  ·  CTR ↑ 3.1x
Campaign #142 — Sent
Flow: Welcome — Live
List clean — 0 bounces
Delivered · Read · Replied
DannyTeresa

Hi. We're Danny and Teresa.

If you're here, you already know email could be working harder for you. It should be selling things, starting conversations, and building momentum. Instead it's sitting at the bottom of someone's to-do list.

Campaigns drift into spam. Automations look busy but achieve nothing. Segmentation becomes a problem for "future us." We take email off your plate and make it actually pull its weight.

Strategy, copy, design, segmentation, list growth, platform setup, and the technical stuff you'd rather not touch. If it involves email, we've done it. Twice.

Services

Pick the bit of email that's slowing you down

Campaigns that never get sent. Automations that quietly broke months ago. Deliverability issues everyone's pretending not to see. We'll sort it.

Service · Campaigns

Email campaigns that get opened

We write, build, schedule and manage campaigns that drive clicks and sales instead of quietly vanishing into the inbox abyss.

Campaign #142Sent
Promo MayScheduled
Nurture #03Live
Open
48%
CTR
12%
Rev
£24k
Service · Automation

Automation that actually does something

Most automation flows look impressive and achieve precisely nothing. We build journeys that move people forward instead of just moving them around.

Welcome FlowLive
Sign-up
Welcome
Browse
Offer
No click
Win-back
Flows live
8
Triggers
14
  • Welcome and nurture flows
  • Abandoned basket and win back emails
  • Lead qualification and follow up
  • Behaviour based automation
  • CRM and platform integrations
Service · Technical

Technical fixes and ongoing management

The behind-the-scenes stuff most teams never get round to fixing properly. We actually enjoy this bit.

Deliverability Health
Inbox placement94%
Domain rep88%
List quality72%
Tracking checkPass
Segment cleanPass
  • Deliverability and warming
  • Tracking and segmentation
  • Template fixes and QA
  • List cleaning and reporting
  • Ongoing email management
Free · Every few weeks

The Email Roast Club

Every few weeks we take a real email and give it the roasting it probably deserves. Not a waste of time at all. You'll get…

  • Quick fixes you can steal for your own emails
  • Real examples of what works (and what absolutely doesn't)
  • A few laughs at the expense of questionable marketing
  • Prizes if you bring a mate (referrals earn rewards)

Don't miss the next roast

Let's talk email

If your emails aren't doing what they should, let's have a quick chat. No pitch. No homework.

Little Ridge Services Limited T/A The Email People

Company number: 13653762 | VAT number: 504545215 | ICO reference: ZB857472

Registered office: Sidings House, Sidings Court, Doncaster, England, DN4 5NU

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